MarTech Startup Mobiz Raises $4 Million to Expand Personalized SMS Marketing
Mobiz, a start-up that dynamically integrates hyper-personalization into mobile marketing, announces a raise of $4 million in its pre-series A funding round, with lead investments from HAVAĆC and Futuregrowth Asset Management, and participation from Launch Africa, Allan Gray E-Squared Ventures, CapaciTech, and Endeavor's Harvest Fund.The newly raised capital will allow South African-founded Mobiz to bring its self-service product to the U.S. In its home market, the company won leading brands, including Experian, Hisense, MultiChoice, and New Balance, helping them implement high-impact, personalized, mobile marketing programs at scale. The U.S. market for SMS is projected to reach $12.5 billion dollars by 2025, according to Grandview Research, and is expected to register a CAGR of 20.3% from 2019 to 2025. This projected growth of SMS marketing combined with data-led personalization puts the Mobiz product in a prime position to supercharge mobile marketing for businesses of all sizes...